The Nordic skiing tradition is deeply rooted in Scandinavia, both for recreation and sport. And today, Scandinavians love affair with Nordic skiing persists. Especially in the long dark and cold winters, Scandinavians have a strong urge to seek nature and light. In the un-polluted landscapes of Scandinavia, nature becomes a friend that helps people reduce stress, enjoy the present and become more energetic for the future. It is what is embodied in the Nordic concept of “friluftsliv”, simply meaning spending time outside and enjoying nature.
For many Scandinavians, including our own family, outdoor activities such as cross-country skiing, sailing or hiking always been an integral part of our lifestyle.
The Nordic Way
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