NORDIC STRONG
The Studio
Rooted in the principles of Nordic living, we blend physical strength with emotional and mental well-being for a holistic approach to health that’s as intentional as it is effective. It’s about balance. It’s about resilience. And it’s about building a strong body and an even stronger self—from the inside out.
The Atmosphere
The purist principles that bring the Nordics together are equality, strength, togetherness, and interaction with the natural world. Often grouped and defined as “hygge,” Nordic Strong champions this mentality and creates an experience for our members and community that allows you to detach from the outside world and feel peaceful, safe, and strong in our space. Everything from the way our space is designed, to the materials used, sounds played, lights used and overall ambience is curated and crafted to immerse you into a Nordic world – even the walls inside our studio class space are created to imitate the captivating movement and colours of the infamous Northern Lights.
Meet our Founder

Nicoline Roth

Born in Copenhagen and deeply connected to her family roots in Norway, Nicoline embraces and embodies the Nordic lifestyle. Her love for the outdoors—especially the majestic mountains of Vestlandet, where her mother’s family is from—has deeply influenced the design and philosophy behind Nordic Strong.

The studio is a reflection of her passion for simplicity, warmth, and balance, inspired by the concept of hygge and the invigorating power of nature. 

Nicoline’s vision goes far beyond aesthetics. At its core, Nordic Strong was born from a desire to bring people together—to create a space where movement feels joyful, connection comes naturally, and strength is shared. This belief in community and collective growth has shaped every detail of the Nordic Strong experience.

A lifelong high-performer with a deep commitment to wellness, Nicoline discovered the Nordic Trainer and instantly recognized its potential. It was unlike anything she’d ever used—versatile, powerful, and completely transformative. Whether pushing the limits of endurance or dialing into slow movements sculpting strength, the machine became the cornerstone of her personal practice and inspired her to share it with others.

By blending the Nordic principles of balance, connection, and resilience with the innovation of the Nordic Trainer, Nicoline brought her vision to life. Nordic Strong isn’t just a studio—it’s a sanctuary of strength, mindfulness, and community.

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