"LIVE" from Beyond Activ NYC - Part 2: The Pilates Boom and Investing in the Industry

September 2024, on Escape Fitness' YouTube channel (English)

In this segment of the Escape Fitness Live event, held at Beyond Activ NYC, Nicoline Roth—Founder of Nordic Strong and creator of the Nordic Trainer—introduces the Nordic Strength concept. Rooted in the Nordic way of life, the concept blends modern fitness with holistic wellness. Nicoline shares insights into the philosophy behind Nordic Strong and how it’s reshaping the fitness industry. 

Watch the full interview here